Overview

Telefónica, one of the world’s largest telecommunications companies in terms of market capitalization and customer base, operates with a commitment to improving people’s development opportunities through education, social initiatives, and cultural projects that address the challenges of the digital world. The Telefonica Foundation is instrumental in pursuing these objectives.

Concept
Telefónica provided Ain TheMachine (ATM) with unrestricted access to their facility, enabling him to metamorphose the building into a dynamic musical instrument. ATM’s unique task was to craft exclusive content for Telefonica’s Christmas campaign, with the caveat that the song’s sole sounds would originate from the building itself and ATM’s own body.

 

Music

The musical composition was the outcome of a live improvisation performed within the Telefónica building. Subsequently, in the studio, ATM skillfully integrated all the captured sounds to compose the final song.

Client

Fundacion Telefonica

Date
Category
Custom Made Video