Overview

Belonging to Inditex Group, Pull&Bear is present in more than 70 countries through a network of more than 900 stores. Pull&Bear was looking for World Wide projects to create more traffic to their website. The campaign’s launch party took place in Oxford Street, London.

Concept

Based on this goal, Ain TheMachine developed the project “Just Make Music”, where the idea was to compose a song with everybody around the world, the only rule to participate was “You cannot  use any musical instrument, everything else is allowed”.

Music

ATM composed the base and then sent this video as an invitation for the audience. The result was a Video-Song made with people from China all the way to Mexico.