Overview

To inaugurate the Reboot Conference, organized by GCSC, which revolves around fresh ideas and the reinvention of the retail industry, Ain TheMachine was chosen to create a promotional video for the event. The conference’s theme, “DIFFERENT. NEW. FUTURE-ORIENTED,” aligned perfectly with Ain TheMachine’s creative approach. This same footage was used for the audiovisual live performance during the event.

 

Concept
To inaugurate the Reboot Conference, organized by GCSC, which focuses on fresh ideas and the reinvention of the retail industry, Ain TheMachine was selected to create a promotional video for the event, as well as an audiovisual performance during the conference. The conference’s theme, “DIFFERENT. NEW. FUTURE-ORIENTED,” perfectly aligned with Ain TheMachine’s creative approach. Furthermore, the footage from the video invitation was used as musical instruments for the audiovisual live performance during the event, creating a seamless and immersive experience for attendees.

 

Music

The accompanying music for the promotional video was crafted using sounds from Hamburg, drawing inspiration from two key concepts: “Future-Oriented” and “Christmas.” To convey the sense of being future-oriented, Ain TheMachine utilized a distorted bassline created from the sound of a metal sculpture. Simultaneously, to evoke a warm and festive atmosphere reminiscent of Christmas, the music featured a chord progression generated from the same sculpture sound, accompanied by a joyful melody played using the sounds of a cash machine and bottles.

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Category
Custom Made Video

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