Overview

Phone House is Europe’s largest independent telecommunications retailer, operating around 2,400 shops across 8 countries.

Concept

The theme of their annual conference was “Entre Todos” (“All Together”). Ain TheMachine translated this theme into a video song by recording workers and everyday sounds from various departments at Phone House. These recordings were then used to create a custom-made live show that reflected their message and objectives.

Music

To compose the song, Ain TheMachine utilized the bodies, voices of the workers, and objects, as well as familiar sounds from their daily work routine. The composition was inspired by an uplifting and energetic feeling, resonating with the theme of the conference.