Overview

Phone House is the largest independent telecommunications retailer in Europe, with around 2400 shops in 8 countries.

Concept

The theme of their annual conference was “Entre Todos” – “All Together”.

To transform this topic into a live action, Ain TheMachine recorded the workers and daily sounds from the different departments at Phone House, then he used all these videos to create the custom-made live show, based on their message and goals.

Music

To compose the song, ATm used used bodies, voices of the workers and objects and familiar sounds from their daily work routine.

​The song was composed inspired by an uplifting and energetic feeling.