INSEAD, a prestigious graduate business school, has campuses in Europe, Asia, and the Middle East. It is consistently ranked among the world’s top business schools, and according to the Financial Times, it was ranked first in global MBA programs in 2016 and 2017. The video captures a memorable day: the first edition of TEDx at INSEAD Business School in Fontainebleau, France, themed “Re-Think”.


For Ain TheMachine (ATM), music is not just about sharing, it’s a passion. This passion has driven ATM to explore various dynamics of bringing people together through music. TEDx INSEAD invited ATM to share his passion and demonstrate how he utilizes music and technology to engage the audience.



For this TEDx talk, Ain TheMachine composed a song and separated it into different visual layers and audio channels. Utilizing technology, he connected objects and actions (such as dancing or giving a high-five to a colleague) to control the audio, inviting the audience to interact with them. For those outside the installation, ATM provided a set of objects to be used as drums, allowing everyone to participate in the musical experience.

TEDx Talks