Google, an American multinational technology company, excels in Internet-related services and products. It launched the Google City Experts program to encourage high-quality local business ratings and reviews on Google+. Periodically, Google organizes parties in different cities to gather these experts and entertain them with various attractions, tastings, and discoveries.
During its City Experts Party tour, Google enlisted Ain TheMachine (ATM) to develop a show for their events in Madrid and Barcelona. The parties aimed to showcase the latest innovations occurring in each city to the city experts. Aligning with this concept, ATM crafted a show utilizing the sounds and iconic touristic objects of each city. ATM also had the privilege of collaborating with Suso 33, who enhanced the show with a digital painting technique depicting the city’s essence.
Given the festive nature of the event, ATM selected a very upbeat repertoire, designed to inspire attendees to dance and actively participate in the show.
January 09, 2015