Phone House is Europe’s largest independent telecommunications retailer, operating around 2,400 shops across 8 countries.
The theme of their annual conference was “Entre Todos” – “All Together.” Ain TheMachine transformed this theme into an audiovisual live performance by recording the workers and everyday sounds from the different departments at Phone House. These recordings were then utilized to create a custom-made live show that encapsulated their message and goals.
To compose the song, Ain TheMachine used the bodies and voices of the workers, objects, and familiar sounds from their daily work routine. The composition was inspired by an uplifting and energetic feeling, reflecting the conference’s theme.