Using advanced technology, Ain TheMachine transforms audiovisual content into his musical instruments.
He transforms messages, products, brands or even the audience into the protagonists of a Multimedia Live Show.
ATM focuses on the goals of the client, records all the content (video/ sounds) related to the specific topic, and finally, transforms them into musical instruments to perform live.
This video is made with 2 different footages:
The video created for the promotion of the conference.
And the audiovisual live show performed during the conference, where ATM used the sounds/images from the promo video to play live.
The music was made only using the sounds from the city of Hamburg and the Mall Europe Passage.