Overview

Using advanced technology, Ain TheMachine (ATM) transforms audiovisual content into musical instruments. He turns messages, products, brands, or even the audience into the focal points of a Multimedia Live Show. ATM tailors his approach to the client’s objectives, recording all content (video/sounds) relevant to the specific topic, and then transforming these elements into musical instruments for a live performance.

 

Concept

This video incorporates two different types of footage: one created for the promotion of the conference, and the other from the audiovisual live show performed during the conference. In the live performance, ATM utilized the sounds and images from the promotional video to create music live.

 

Music

This video was created using content from the Reboot Conference, which included footage from Hamburg and the Mall Europa Passage. As a result, the music featured in the video incorporates sounds from both the city of Hamburg and the Mall.

Date
Category
Live Experiences