Overview

LG Electronics, a South Korean multinational electronics company headquartered in Seoul and a part of the LG Group, employs 82,000 people across 119 local subsidiaries worldwide. In February 2017, during the Mobile World Congress, LG Electronics unveiled its latest model, the LG G6. As part of its promotional campaign, LG Spain created a TV show, which was recorded entirely with the LG G6 Smartphone and aired on Cuatro TV, one of Spain’s leading commercial television channels.

Concept

In the TV show, Ain TheMachine handled the ‘Cocina Pop’ section, applying the AudioGastronomic Performances format to branding by blending gastronomy with music. Rather than working with traditional chefs, ATM invited special guests from a variety of disciplines, each suggesting recipes to be ‘musically cooked.

 

Music

In this episode, we welcomed Phil Gonzalez, the founder of Instagrammers, who suggested preparing Steak Tartare. Phil, known for his elegance and history as a saxophone player, inspired ATM to compose a song featuring a final melody that pays homage to the saxophone.

Client

LG Electronic,

Producer

Grupo Prisa

Date
Category
Gastronomy Beat

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