Overview

LG Electronics, a South Korean multinational electronics company headquartered in Seoul and a part of the LG Group, employs 82,000 people across 119 local subsidiaries worldwide. In February 2017, during the Mobile World Congress, LG Electronics unveiled its latest model, the LG G6. As part of its promotional campaign, LG Spain created a TV show, which was recorded entirely with the LG G6 Smartphone and aired on Cuatro TV, one of Spain’s leading commercial television channels.

Concept

In the TV show, Ain TheMachine handled the ‘Cocina Pop’ section, applying the AudioGastronomic Performances format to branding by blending gastronomy with music. Rather than working with traditional chefs, ATM invited special guests from a variety of disciplines, each suggesting recipes to be ‘musically cooked.

 

Music

In this episode, we welcomed El Universo de Cris, an influencer in raw-vegan cuisine, who proposed making raw vegan spaghetti with Thai Sauce. ATM chose this song because it reflected the edgy attitude of the raw-vegan community.

Client

LG Electronic,

Producer

Group Prisa

Date
Category
Gastronomy Beat