Overview

BNP Paribas is a leading provider of banking and financial services in Europe. It is present in 75 countries, including all the main international financial markets, with nearly 188,000 employees.

BNP Paribas is committed to working side by side with today’s savviest tech entrepreneurs to unlock creativity and apply breakthrough solutions to real-life situations in order to make life easier for their customers. To achieve these goals BNP Paribas organizes an annual International Hackathon in 8 cities around the globe simultaneously.

Berlin’s edition was organized by Betahaus, who is always looking for innovation, reason why they approached Ain TheMachine to “Hack the Hackathon” and create an original video out of it.

Concept

The goal of ATM was to transmit the relax and professional environment that BNP Paribas offers to the startups who participate in their hackathon.

Therefore, ATM recorded the most significant sounds of the environment and talk to the startups who lived the experience.

Acting as one team, mentors, startups, and investors created together the song in real-time during the hackathon.

Music

The song was composed in an uplifting feeling to transmit energy, action and above all, fun.